Several months ago, when discussing the value of librarians, I mentioned, in passing, Elsevier's experiment with using advertising to support an oncology portal. Yesterday, I received an email from someone identifying herself as a "content specialist" for OncologySTAT, asking me to update the link.
OncologyStat has recently restructured its website and would like you to update our link. OncologySTAT offers an unprecedented array of professional cancer information and an abundance of educational resources for your students in one online destination.
The following page needs to be updated:
Please use the following link and text:
Oncology by OncologyStat
The phrase “Oncology” should be the clickable link to http://www.oncologystat.com and the text “by OncologyStat” should just be text, and not part of the clickable link.
Thank you for taking the time out to update your site and our link. We appreciate your cooperation supporting our new branding and messaging. Please let me know if and when these updates can me made. Feel free to reach out to me with any questions or concerns.
I thought, at first, that they had changed the url, but actually, the link still works. So the issue isn't the link itself, but the way that it is referred to and what part of the phrase is the clickable link.
It's a polite and pleasant message and if I had mentioned the name in, say, a list of resources that I was promoting, I'd probably go ahead and make the change. Within the context of my post, however, given that I was just mentioning it in passing and that the link itself still works, I don't see any reason to change the text (although I suppose I could put in a parenthetical update).
It's curious, because, after a cursory look, I don't see the phrase "Oncology by OncologyStat" anywhere on the site itself. If that's the way that they want it to be referred to, you'd think that they'd use it themselves. Maybe they just haven't gotten to it yet? More likely, they're trying to increase the odds of their site showing up near the top when somebody searches for "oncology".
This is the first time that I've been contacted with a request to make this kind of a change. I suppose that in this age where branding is all the rage, it'll become more common.